There is a widespread notion that archives, especially national archival institutions, represent the nation’s memory. Historically, archives have played an important role for history writing, thereby contributing to the construction of national master narratives and the strengthening of national identities. What the association between archives and memory actually means is however debated in archival literature. Taking the discussion on the relation between archives and memory as a starting point, this study examines how national archives in today’s world present themselves to the public. The source material consists of mission statements collected from 138 webpages and 18 Facebook accounts all over the world. The first research question concerns the connection between mission statements and a national master narrative, the second asks where references to national memory and national identity are most pronounced, and the third asks whether self-images of national archives can be connected to historical experiences. The analysis shows that mission statements contain many allusions to history and heritage, while references to memory and identity are less widespread than expected. Some variations between continents, and between different groups of countries are identified, although relatively small. A possible explanation is that national archives are engaged in quite a lot of international cooperation, for instance in the International Council on Archives and UNESCO. Thus, they are likely to be as much influenced by each other as by the political environment in their own countries.