This paper examines how conceptions of national and local identity influence reactions to migration in the Shenandoah Valley, a rural location in Southwest Virginia with unique demographic characteristics. While Shenandoah Valley residents have been predominantly non-Hispanic whites of European descent, a recent visible influx of Hispanic laborers, a higher than national average Muslim population, a history of refugee resettlement and the migration of urbanites from Northern Virginia have made the Valley one of the most diverse locations in the state of Virginia today. Using a qualitative methods approach with both apriori and emergent coding, I offer some insights as to how a traditional ethnic and civic framework of national identity and emergent themes of local identity, including family values and traditionalism, influence reactions to the changing demographics in this rural community.