National level promotion of physical activity: results from England's ACTIVE for LIFE campaign

Hillsdon, Melvyn; Cavill, Nick; Nanchahal, Kiran; Diamond, A.; White, Ian R.

doi:10.1136/jech.55.10.755

Cited by 111 publications

(80 citation statements)

References 8 publications

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“…We cannot distinguish between time and ageing trends, but an advantage of longitudinal data is that changes for individuals can be assessed, which may be obscured in crosssectional information. For example, we found the distribution of physical activity for men and women to be very similar at both time-points, but this hides the fact that twothirds of men and women changed their activity level between 1991 and 1999, a situation also reported in a longitudinal study of the ACTIVE for LIFE campaign (Hillsdon et al, 2001). In our study, as in others (Health Survey for England, 1999), participation in physical activity was strikingly low; the recommendation is to participate in moderate activity on at least five, preferably all days of the week (Department of Health, 1995), yet at both time-points a third of the population participated less than once a week.…”

Section: Discussionmentioning

confidence: 71%

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Changes in diet and physical activity in the 1990s in a large British sample (1958 birth cohort)

2004

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Objectives: To investigate whether adults studied in 1991 and 1999 (at ages 33 and 42 y) improved their diet and their physical activity level, in the direction of recommendations issued during the same period. Design: Longitudinal 1958 British birth cohort study. Setting: England, Scotland and Wales. Participants: All births, 3rd-9th March, 1958. A minimum of 11 341 participants provided data at 33 y, 11 361 at 42 y. Main outcome measures: Frequency of leisure time activity and consumption of (i) fried food, (ii) chips, (iii) wholemeal bread and (iv) fruit and salad/raw vegetables, at 33 and 42 y. Results: Most people changed their physical activity and dietary habits over the 8-y period. About a third of men and women increased, and a third decreased their activity frequency. Findings for fried food consumption were similar. A significantly greater proportion of cohort members decreased their chips consumption (32%), rather than increased it (17%) and increased their fruit and salad consumption (30%), rather than decreased it (25%). In all, 26% of men and 33% of women consistently ate, or switched to eating mostly wholemeal bread, while 56% of men and 48% of women consistently ate less or switched to eating less. Social gradients were seen for activity and diet in 1991, but associations between social factors or body mass index and change in activity or diet were inconsistent. Conclusions: Lifestyle habits such as dietary intake and physical activity are slow to change. Current health promotion strategies may need to be supplemented with additional methods to affect the desired change in these habits.

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Section: Discussionmentioning

confidence: 71%

“…This activity could be accumulated, for example in 10 min bouts throughout the day. Between 1996 and 1998, the Health Education Authority ran the ACTIVE for LIFE campaign to promote the new recommendations, using among other tools, advertising via the mass media (Hillsdon et al, 2001).…”

Section: Introductionmentioning

confidence: 99%

Changes in diet and physical activity in the 1990s in a large British sample (1958 birth cohort)

2004

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“…3,5,6 Given the very high burden of disease and disability associated with physical inactivity, 16 it is time to direct a greater proportion of available resources away from some other current public health priorities and towards the 'activation' of adult and young Australians. It is likely that, even among other under-funded areas of public health need, 17 physical activity remains comparatively under-resourced.…”

Section: Discussionmentioning

confidence: 99%

“…4 Despite this increased interest in physical activity, recent rates of participation in many developed countries have remained unchanged or have declined. 5,6 In addition, there have been marked increases in obesity rates in many developed countries, including Australia. 7 Population efforts to increase physical activity participation should start with awareness-raising campaigns, professional education 8 and integrated strategic planning.…”

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confidence: 99%

Trends in physical activity participation and the impact of integrated campaigns among Australian adults, 1997–99

Bauman

Armstrong

Davies

et al. 2003

Australian and New Zealand Journal of Public Health

112

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“…13 Evaluations of media campaigns promoting physical activity, all with adults, have shown effects on awareness, attitudes, and beliefs, but results for behavioral effects have been inconsistent. [14][15][16] Models of campaign effects suggest that achieving behavioral changes requires very high levels of awareness, which are difficult to achieve without substantial investment. 17,18 Also problematic is attribution of effects to the campaign and not to secular trends or "noise" from other interventions.…”

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confidence: 99%

Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign

et al. 2005

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ABSTRACT. Objective. To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age.Design. A prospective, longitudinal, quasi-experimental design was used. A baseline survey was conducted in April to June 2002, before the launch of VERB advertising. Random-digit-dialing methods were used to survey a nationally representative sample of children and parents. The follow-up survey was repeated with the same cohort of children and parents in April to June 2003. Propensity scoring was used to determine the campaign's effects on awareness and physical activity behaviors.Setting. United States. Participants. A total of 3120 parent-child dyads.Intervention. The VERB campaign is a multiethnic campaign that combines paid advertisements with school and community promotions and Internet activities to encourage children 9 to 13 years of age to be physically active every day. Results. After 1 year, 74% of children surveyed were aware of the VERB campaign. Levels of reported sessions of free-time physical activity increased for subgroups of children 9 to 13 years of age. A pattern of effects across 2 measures was observed for younger children (9 -10 years of age), girls, children whose parents had less than a high school education, children from urban areas that were densely populated, and children who were low active at baseline. These subgroups engaged in more median weekly sessions of free-time physical activity than did children who were unaware of VERB and, as the children's level of VERB awareness was incrementally higher, the children engaged in incrementally more freetime physical activity sessions. The average 9-to 10-yearold youth engaged in 34% more free-time physical activity sessions per week than did 9-to 10-year-old youths who were unaware of the campaign. A pattern of effects for organized activity was found only for children classified as low active at baseline.Conclusions. The VERB campaign achieved high levels of awareness in 1 year. Higher levels of physical activity were reported for subgroups of US children. Promoting physical activity with child-focused commercial advertising shows promise.

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National level promotion of physical activity: results from England's ACTIVE for LIFE campaign

Cited by 111 publications

References 8 publications

Changes in diet and physical activity in the 1990s in a large British sample (1958 birth cohort)

Changes in diet and physical activity in the 1990s in a large British sample (1958 birth cohort)

Trends in physical activity participation and the impact of integrated campaigns among Australian adults, 1997–99

Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign

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