Although bullying has a long history of research, the question of why exactly people bully has received relatively little attention until recently. A closer view on motives provides a better understanding of the needs individuals try to fulfill and the goals they try to achieve by bullying. To understand why people bully, the better question to ask is "what do bullies want?" Slowly, more attention is being paid to motives in bullying research. This chapter reviews research on bullying motives (and related concepts such as needs and goals) and explains the value of taking these into account in anti-bullying interventions.Motives are commonly defined as the "why" of behavior (McAdams, 2002). Someone who is motivated will be moved to do something (Ryan & Deci, 2000. People have different types of motivation (Ryan & Deci, 2000), for instance a motive for status or belonging. Goals are a reflection of these motives (Volk, Dane, & Marini, 2014). Distinct, but related, to motives are the terms needs and drives. We will not focus on the differences between definitions but rather on the question that all these terms help to answer: why do bullies bully?Motives can shed light on the purpose of bullying behavior. For example, consider a high school student who wants to belong to a group. If it appears (consciously or unconsciously) to her that the goal of being part of a group can be reached by bullying, she might be inclined toward bullying behavior. Bullying can be considered goaloriented behavior; in this case, the purpose is being accepted by peers. Other researchers have argued that bullying should be seen as goal-directed behavior (e.g., Volk et al., 2014). As Volk, Veenstra, and Espelage (2017) suggest, using a goal-oriented focus to study bullying allows researchers to better understand why youths are motivated to bully, as well as to identify potential alternative approaches in which adolescents can achieve their desired goal.Bullying has often been viewed as a deficiency of social-cognitive skills, such as a lack of empathy, poor interpersonal skills, or difficulties with theory of mind. However, this