“…Based on social research on sexism and gender bias in women in non-traditional sex roles [64], [65], [66] and generally [56], [24], it is likely that more than a few of the women who volunteer as role models today may exhibit some level of sexism or gender bias in favor of males in the male-dominant workplace [58], [67], [59], [36]. Research data point towards the value of interrupting a semi-automatic cognitive process that could otherwise result in unwanted behaviors (sex role stereotypes) becoming embedded [68], [69], habituated [70], [43], and disseminated further as more legitimizing myths for females in engineering and technology [71], [31], [72].…”