NCAA March Madness: An Investigation of Gender Coverage inUSA Todayduring the NCAA Basketball Tournaments

A Shift in Set

“…As highlighted previously, there is a body of literature both in political communication-based research (e.g., Dunn, 2009;Gross & Aday, 2003;Park, Zhang, Holody, 2012;Ragas & Kiousis, 2010;Winter & Eyal, 1981) and sport communication-based research (e.g., Billings & Angelini, 2007;Billings & Eastman, 2000Cooper et al, 2009;Pedersen, 2002;Pratt et al, 2008;Tuggle & Owen, 1999) that has examined agenda-setting effects in traditional media outlets such as print and broadcast. A smaller body of research has examined agenda-setting effects in online forms of media, which has been predominately devoted to blogs (e.g., Coleman & McCombs, 2007;Sweetser, Golan, & Wanta, 2008;Wallsten, 2007) or traditional websites (e.g., Kian et al, 2009;Redmond et al, 2009;Sagas, Cunningham, Wigley, & Ashley, 2000).…”

“…There exists a body of research that has examined the amount of coverage male and female athletes receive in traditional forms of media such as print and broadcast. These studies have employed a content analysis methodology to measure coverage amounts and found that male athletes receive more coverage than female athletes in traditional forms of media, which could potentially increase their perceived importance with audiences (e.g., Cooper, Eagleman, & Laucella, 2009;Eagleman, Pedersen, & Wharton, 2009;Eastman & Billings, 2000;Kian, Mondello, & Vincent, 2009;King, 2007;Pedersen, 2002;Redmond, Ridinger, & Battenfield, 2009;Tuggle, Huffman, & Rosengard, 2002). The examination of a media agenda regarding male and female athletes has been investigated at international, professional, intercollegiate, and interscholastic levels (e.g., Billings & Angelini, 2007;Kian, Vincent, & Mondello, 2008;Pedersen, 2002).…”

The role of newspapers in the formation of gendered national identity: Polish coverage of women’s and men’s basketball championships

“…While we know a lot about how American media discusses professional (Scott et al, 2014), collegiate (Cooper et al, 2009) and even high school basketball (Pedersen, 2002, and studied at least since Tannenbaum and Noah, 1959), the question of how one of the most popular sports in Europe and world-wide (Horky and Nieland, 2013) can become a vehicle of gendered nationalism in shifting post-communist countries remains unexplored. This article will thus examine the role of female athletes in the symbolic (re)production of a nation in one such country in Central Europe.…”

Diversifying the Sports Department and Covering Women’s Sports: A Survey of Sports Editors

“…Even though women's participation in interscholastic sports is the highest ever and women compete in professional leagues in increasing numbers, media coverage has not corresponded with such change. As studies have found, women are still disproportionately underrepresented in sports media coverage, especially when measured against participation trends (Acosta & Carpenter, 2012;Burch, Eagleman, & Pedersen, 2012;Cooky & Lavoi, 2012;Cooky, Messner, & Hextrum, 2013;Cooper, Eagleman, & Laucella, 2009;Everbach, 2008). According to Fink (2015), "female athletes and women's sport are still woefully underrepresented in all types of media" (p. 331).…”