2014
DOI: 10.3390/technologies2030143
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Near Field Communication: Technology and Market Trends

Abstract: Among the different hi-tech content domains, the telecommunications industry is one of the most relevant, in particular for the Italian economy. Moreover, Near Field Communication (NFC) represents an example of innovative production and a technological introduction in the telecommunications context. It has a threefold function: card emulator, peer-to-peer communication and digital content access, and it could be pervasively integrated in many different domains, especially in the mobile payment one. The increas… Show more

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Cited by 18 publications
(9 citation statements)
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References 26 publications
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“…Digital mobile devices enable marketers to provide digital location based services. [24] This development marks a paradigmatic technological shift in marketing, sometimes characterized as a "mobile revolution". [25] Marketing began to individually accompany the customers almost everywhere: in the car, at work, in the restaurant, into the fitness club etc.…”
Section: ) Marketing Intelligence As Mobile and Proximity Marketingmentioning
confidence: 99%
See 1 more Smart Citation
“…Digital mobile devices enable marketers to provide digital location based services. [24] This development marks a paradigmatic technological shift in marketing, sometimes characterized as a "mobile revolution". [25] Marketing began to individually accompany the customers almost everywhere: in the car, at work, in the restaurant, into the fitness club etc.…”
Section: ) Marketing Intelligence As Mobile and Proximity Marketingmentioning
confidence: 99%
“…This technology handles the interaction between the customer`s smartphone and the point of sale. [24] Accordingly, proximity technologies frame the backbone of mobile touchpoints within the customer journey (see chapter III.5).…”
Section: ) Marketing Intelligence As Mobile and Proximity Marketingmentioning
confidence: 99%
“…The Radio Frequency Identification (RFID) is a technology that uses a radio waves to automatically identify people or objects from a distance [15] and it is developing drastically [16] in various industries. The RFID technology is designed by developers not only in traditional applications for instance asset or inventory tracking [17], but also in security services such as electronic passports and RFID-embedded credit cards.…”
Section: B Radio-frequency Identification (Frid)mentioning
confidence: 99%
“…Near Field Communication, NFC is a technology that allows a device to communicate with another hardware at a maximum distance of around less than 10 cm [21]. NFC is based on RFID that used same working principles, which has interface technology for short-range data communication working in the frequency band of 13.56 MHz [22] with ISO/IEC 18092 standard, compatible to ISO/IEC standards 14443 (proximity cards) and 15693 (vicinity cards) and to Sony's FeliCa contactless smart card system.…”
Section: Near Field Communication (Nfc)mentioning
confidence: 99%
“…Such automatic identification of entities are also integrated into smartphones [4] and have been used in areas such as logistics, distribution and services [5]. In Stockholm of Sweden, a pilot test was conducted in the Clarion Hotel.…”
Section: A Near Field Communicationmentioning
confidence: 99%