Needs, wants and values in China: reducing physical wants for sustainable consumption

It is of great significance to remove barriers to green purchasing to improve the environmental governance efficiency of the green market. For this purpose, this paper takes the validity of the environmental “fear appeals” as the starting point and explores the formation mechanism of the “desensitization” to green consumption. Based on structural equation modeling and multiple regression model, we carried out an empirical study on a sample of 479 urban adult residents. The results show that media persuasion exerted a positive impact on green purchasing behavior through the perceived seriousness of environmental problems. The perceived seriousness of environmental problems positively impacted green purchasing behavior and played a partial mediated effect between media persuasion and green purchasing behavior. Meanwhile, the mediated effect of the perceived seriousness of environmental problems was negatively moderated by both perceived effectiveness of environmental behavior and switching costs. Moreover, the analysis of urban adults' “desensitization” to green consumption indicates that the formation mechanism of adults' “desensitization” was different from that of the minors. Our conclusions bear certain theoretical and practical significance for the media to correctly use green persuasion strategies and rectify bias in green attitudes and behaviors, as well as for enterprises to conduct green marketing, etc.

Section: Introductionmentioning

confidence: 99%

Diagnose barriers to sustainable development: A study on “desensitization” in urban residents' green purchasing behavior

Yang

Zhang

2019

“…The literature generally agrees that the people are satisfied with happiness as soon as social sustainability prevails. Yan and Spangenberg () stated that ensuring social justice and fair distribution is also an indispensable component of the happiness of the citizens and, hence, of political stability. Rogers et al () advocated that human well‐being is a more important factor in social sustainability when compared with consumption and called for the equitable distribution of natural resources for sustainable development.…”

Section: Introductionmentioning

confidence: 99%

Evaluation of sustainable happiness with Sustainable Development Goals: Structural equation model approach

Aksoy

Arlı

2019

The concept of sustainable development has become the focal point of modern debates. The purpose of sustainable development is to improve the quality of life of people of the world. It could only be possible to talk about sustainable welfare and happiness for all when and if we achieve sustainable development. In 2015, the United Nations developed the Sustainable Development Goals. In order to ensure the welfare and happiness of countries in the future, it is argued that these objectives should be achieved. In this study, it has been investigated whether the dimensions of sustainable development are effective in explaining the sustainable happiness that provides welfare and life satisfaction. For example, does economic freedom also lead to higher levels of happiness? Do environmental impacts have a direct impact on happiness beyond the effects on human health? Can social sustainability bring satisfaction to happiness in society? In this context, three dimensions of sustainable development were analyzed with respect to sustainable happiness by using the structural equation model. According to the analysis results, it was found that the environmental dimension of sustainable development has a positive correlation with sustainable happiness. Furthermore, another finding was that improvements in social sustainability have a positive effect on sustainable happiness. On the other hand, there were no statistically significant correlations between the economic dimension and sustainable happiness. The results support previous work and emphasize that sustainable development should be taken into account clearly to ensure sustainable happiness.

“…Using a Chinese sample, Mi et al (2020) showed how differences in cultural values affect both private and public sphere pro-environmental behaviors. Religious and cultural values in eastern societies wield a significant influence human psyche and behavior (Jain, 2016;Yan & Spangenberg, 2018). Extending this to consumption choices, we hypothesize thus:…”

Section: Independent Effect Of Consumption Culture Dimensions On Sust...mentioning

confidence: 93%

How cultural values influence sustainable consumption behavior? An empirical investigation in a non‐Western context

Vighnesh

Balachandra

Chandrashekar

et al. 2022

The current study aims to investigate the role of cultural values in shaping Sustainable consumption behavior in a non-Western setting. The primary data on cultural orientation and consumption of Information and Communication Technology (ICT) products is collected from about 347 Indian consumers. Four consumption culture dimensions-Environmental Fatalism, Comfort-centric Outlook, Spiritual Outlook, and Techno-criticism-were derived from primary data using factor analysis. Consumption culture dimensions are shown to have a direct influence on sustainable consumption behavior and indirect influence through personal environmental stewardship. Environmental Fatalism and Comfort-centric Outlook showed negative relationship, while Spiritual Outlook had a positive relationship with Sustainable Consumption Behavior-Techno-criticism was found to be insignificant. Further analysis revealed that Personal Environmental Stewardship partially mediates the relationship between consumption culture dimensions and sustainable consumption behavior. The study findings extend the existing theoretical knowledge by offering a model that can be leveraged to validate the influence of cultural variables, including general attitudes toward waste and technology, on sustainable consumption behavior of high environmental impacts and spanning multiple consumption phases. Results from our study provide practical insights for educators, marketers, campaign managers and religious leaders to develop pedagogical practice and design culturallyrelevant messaging to activate norms relevant for pro-environmental behaviors. The current study is among the first to focus on (i) an impact-based operationalization of sustainable consumption behavior and (ii) the consumption area of electronics. Further, the current study also contributes to a rather nascent stream of research embedded in non-Western contexts.