“…Kim, Lee, et al (2020) successfully used the stimulus‐organism‐response (SOR) model by Mehrabian and Russell (1974) and measured authenticity to predict cultural VR experiences. However, the application of this model by Kim, Lee, et al (2020) measures authenticity as a one‐dimensional antecedent, even though authenticity is increasingly conceived as a multi‐dimensional concept that can be related to the genuineness of an object, or to the individual's subjective existence, both in real and digital experiences (Canavan & McCamley, 2021; Castéran & Roederer, 2013; Kolar & Zabkar, 2010; Sedmak & Mihalič, 2008; Steiner & Reisinger, 2006; Wang, 1999).…”