“…The objective is to direct health educational initiatives towards improved dietary habits and physical activity, thus identifying and rectifying negative lifestyle-induced health effects (Bonsmann, 2014;Pigeot et al 2015;Temple & Robinson, 2014). Along with socioeconomic concerns about both long-term and short-term effects of obesity, children's everyday lives and bodies have, as a consequence, increasingly become regarded as a biomedical issue with high societal relevance, which must be monitored, regulated, and controlled to minimize risks (Rich, 2012;Conrad, 1992;Lupton, 1995;Wright & Harwood, 2009;Welch, McMahon & Wright, 2012;Harwood, 2012;De Pian, 2012;From, 2012). Predominant approaches to obesity prevention and views of bodies as in need of control and regulation have, along with epidemiological studies on risks related to childhood obesity (e.g.…”