“…Drawing on Wright and Halse (2014), the biopedagogical practices of the Fitbit thus worked to instruct, regulate, normalise, and construct an idea of a healthy young person as being active, fit and motivated to do 10,000 steps per day. Similar to cautions raised by Gard (2014), Powell and Fitzpatrick's (2015) and Depper and Howe (2017), daily step targets reproduced an idea that health was achieved through 10,000 steps, positioning the young people as being active or inactive, fit or fat, healthy or unhealthy, good or bad, or those who cared or didn't care about their health.…”