Handbook of Neuroscience for the Behavioral Sciences 2009
DOI: 10.1002/9780470478509.neubb002040
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Neural Basis of Pleasure and Reward

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Cited by 6 publications
(4 citation statements)
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“…For instance, when individuals are exposed to certain food choices, the choices automatically evoke emotionally laden reactions (Shiv & Fedorikhin, 2002) similar to the pleasurable neurological responses observed when people anticipate financial reward (Knapp & Kornetsky, 2009, see Principle #17, p. 57). First, not all goal pursuits are within the realm of individual consciousness.…”
Section: Principle #33-individual Reaction To Incentives Is Variablementioning
confidence: 95%
“…For instance, when individuals are exposed to certain food choices, the choices automatically evoke emotionally laden reactions (Shiv & Fedorikhin, 2002) similar to the pleasurable neurological responses observed when people anticipate financial reward (Knapp & Kornetsky, 2009, see Principle #17, p. 57). First, not all goal pursuits are within the realm of individual consciousness.…”
Section: Principle #33-individual Reaction To Incentives Is Variablementioning
confidence: 95%
“…For example, Berridge and Kringelbach explain, “wanting for rewards is generated by a large and distributed brain system. Liking, or pleasure itself, is generated by a smaller set of hedonic hotspots within limbic circuitry.” ( Berridge and Kringelbach, 2015 , p. 646; see also Knapp and Kornetsky, 2009 ; Schubert, 2012 ; Lesage and Stein, 2016 ).…”
Section: Positive Affect As Spreading Activationmentioning
confidence: 96%
“…Liking, or pleasure itself, is generated by a smaller set of hedonic hotspots within limbic circuitry." (Berridge and Kringelbach, 2015, p. 646; see also Knapp and Kornetsky, 2009;Schubert, 2012;Lesage and Stein, 2016).…”
Section: Positive Affect As Spreading Activationmentioning
confidence: 99%
“…Emotional associations with cognitive entities typically engage the brain's reward system which includes orbitofrontal cortex (OFC) and ventral striatum [14], whether the rewards come from drugs or natural reinforcers. The connections to OFC from other prefrontal association areas are likely to mediate the emotional valuation of ideas and concepts.…”
Section: Pleasure From Learning New Informationmentioning
confidence: 99%