“…Besides the AMY, the involvement of medial/orbital PFC regions has also been implicated in encoding social relevance ( Harvey et al, 2007 ; Vrtička et al, 2012 ; Gutchess et al, 2015 ; see also Meyer and Lieberman, 2012 ; Meyer et al, 2015 ). For example, increased activity in the medial PFC was related to enhanced memory for the information encoded with reference to oneself – i.e., the self-reference effect ( Macrae et al, 2004 ; Yaoi et al, 2015 ) – and also to encoding of impressions of other people based on face-behavior associations ( Mitchell et al, 2004 ; Gilron and Gutchess, 2012 ; Cassidy et al, 2013 ). In addition, activity in the medial orbitofrontal cortex (OFC) was related to encoding of faces signaling positive social cues ( Tsukiura and Cabeza, 2008 , 2011a , b ).…”