Festival and Event Tourism Impacts 2020
DOI: 10.4324/9780429274398-19
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Neuromarketing and greenovation in festival and event tourism

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“…Recounting how to exploit city developers' creativity to effectively build structures that enhance or stimulate positive brain activity in urbanicity is at the epicenter of neurourbanism. Within cognitive urbanization philosophy, the inkling is to empower and embolden developers and city planners to strategically assist builders in constructing infrastructure that may improve the quality of life and life span of city dwellers [6]. Within health, psychiatry, epidemiology, and psychology research, there exists a large body of work on neurourbanism [2,4,5,7], without interaction with or coordination by scholars in urban studies, engineering or built environment.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Recounting how to exploit city developers' creativity to effectively build structures that enhance or stimulate positive brain activity in urbanicity is at the epicenter of neurourbanism. Within cognitive urbanization philosophy, the inkling is to empower and embolden developers and city planners to strategically assist builders in constructing infrastructure that may improve the quality of life and life span of city dwellers [6]. Within health, psychiatry, epidemiology, and psychology research, there exists a large body of work on neurourbanism [2,4,5,7], without interaction with or coordination by scholars in urban studies, engineering or built environment.…”
Section: Theoretical Frameworkmentioning
confidence: 99%