Neuromarketing

Raab, Gerhard; Gernsheimer, Oliver; Schindler, Maik

doi:10.1007/978-3-8349-8364-0

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Doi: 101002/adem2020000701

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Cited by 5 publications

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“…Raab et al 2009). (Source: Inside 2014) 2.9 Brand Authenticity in Identity-Based Brand Management of time.…”

Section: Fig 222mentioning

confidence: 99%

Identity-Based Brand Management

Burmann

Riley

Halaszovich

et al. 2017

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“…Raab et al 2009). (Source: Inside 2014) 2.9 Brand Authenticity in Identity-Based Brand Management of time.…”

Section: Fig 222mentioning

confidence: 99%

Identity-Based Brand Management

Burmann

Riley

Halaszovich

et al. 2017

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“…The results of investigations show that with the increase in the wire rotation rate the drawing effectiveness increases with the decrease in drawing stress. [28][29][30][31][32] At present time there are methods which make it possible to combine drawing with torsion, [33,34] each of them has technical and technological peculiarities. But the complicated scheme of stress-strain state in the combination of drawing with torsion of the processed rod leads to specific interaction on the contact surface with the tool which is emphasized in both the theoretical and experimental study.…”

Section: Doi: 101002/adem202000070mentioning

confidence: 99%

Modeling of White Layer Thickness in Combined Deformational Processing by Drawing with Torsion of High‐Carbon Steel Wire

2020

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White layer which is formed on the contact surface between a wire and a die depends on deformation conditions. The aim herein is to obtain the model for the assessment of white layer thickness which is formed in the combined deformational processing by drawing with torsion in high‐carbon 0.7%C steel wire. Finite‐element modelling is used to predict the thickness of the white layer. A series of experiments in the combined deformational processing of high‐carbon steel wire is conducted at different deformational conditions. Using the quantitative coefficient of anisotropy that characterizes the shape of grains, the thickness of white layer is measured. It is found that the theoretical prediction of white layer thickness matches with experimental data. In addition, the mechanical properties of the processed carbon steel wire are studied by the tensile test.

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Medienpädagogik und Werbeforschung

Gleich

2020

Handbuch Medienpädagogik

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Neuromarketing

Cited by 5 publications

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Identity-Based Brand Management

Identity-Based Brand Management

Modeling of White Layer Thickness in Combined Deformational Processing by Drawing with Torsion of High‐Carbon Steel Wire

Medienpädagogik und Werbeforschung

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