“…Cannabis-user identities emerge in part through repeated exposure to and reinforcement from the unique collection of cannabis-specific norms, values, attitudes, rituals, stories, and symbols that comprise the broader cannabis culture (Sandberg, 2013). Unsurprisingly, individuals who adopt or embrace cannabis-based identities and cannabis culture are more likely to be high-frequency consumers, experience consequences related to their use, and have greater difficulty quitting (Holm, Sandberg, Kolind, & Hesse, 2014; Holm, Tolstrup, Thylstrup, & Hesse, 2016; Liebregts et al, 2015; Montes & Napper, 2019).…”