New age zero waste sustainable apparel industry: Design practices, innovative approaches, and technological intervention

Saha, Indranil; Mathew, Deepak John

doi:10.1016/b978-0-12-819817-9.00035-1

Cited by 2 publications

(2 citation statements)

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“…Consequently, instead of encouraging today's more sensible and conscientious consumers to overspend or spend wastefully, companies strive hard to help consumers find greater value with less (Fairbrothers & Gorla, 2012). An example is the shwopping movement started by British retailing giant, Marks & Spencer (Saha & Mathew, 2022). In this movement, Marks & Spencer requests consumers to drop off an old item of clothing, even if it is not from Marks & Spencer.…”

Section: False Wants and Materialismmentioning

confidence: 99%

“…The shwopped items are sent to Oxfam International, a non-profit organization that results, recycles, or forwards them to raise money and help people around the world to fight with and to overcome poverty. "We hope to collect as many clothes as we sell and change the way we all shop forever," says Marks & Spencer (Saha & Mathew, 2022).…”

Section: False Wants and Materialismmentioning

confidence: 99%

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Social Implications and Criticisms of Marketing

Mandal

2023

International Journal of Social Ecology and Sustainable Development

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Companies adopt marketing practices to delight their customers, generate revenues and profits, and to create customer relationships. However, companies may focus on their selfish motives of growth and may ignore consumer welfare and social welfare. Marketers are criticized for such practices and for the negative impact created on the society. The practices include high prices of products, deceptive practices, high pressure selling, harmful or unsafe products, planned obsolescence, poor service to disadvantaged customers, and negative impact of celebrities in marketing communications. Adverse impact on society includes false wants and materialism, too few social goods, and cultural pollution. Marketers are accused of harming and reducing competition. In the era of social marketing, companies should respect social concerns of various stakeholders and should maintain a balance between their own objective of growth and long-term social requirements. This will result in mutual trust and in sustaining the society.

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Section: False Wants and Materialismmentioning

confidence: 99%

Section: False Wants and Materialismmentioning

confidence: 99%