New approach based on proximity/remoteness measurement for customer classification

Akhyani, Fatemeh; Birjandi, Alireza Komeili; Sheikh, Reza; Sana, Shib Sankar

doi:10.1007/s10660-020-09402-7

Cited by 9 publications

(4 citation statements)

References 58 publications

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“…Tripathy and Singh (2022) used TOPSIS to solve the problems that a company providing transportation services experienced in market segment selection as a result of an increase in customer demand. Akhyani et al (2022) developed an approach for insurance companies based on proximity-distance measurement for customer classification based on service satisfaction. Baena-Rojas et al (2023) proposed a multi-criteria approach combined with a qualitative technique for 18 coffee-producing SMEs to make the right decisions in market selection.…”

Section: Studies On Target Market Selection In the Literaturementioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Evaluating and classifying market alternatives using the CAPMA technique to assess potential export volume: an application for Turkey’s fig exports

Baki

2024

BFJ

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PurposeAppropriate target market selection and classification are complex, time-consuming, and strategically important management decisions. The current study proposes and implements a new systematic approach that evaluates and ranks alternative markets’ potential to increase the export volume of Turkey’s fig exports.Design/methodology/approachThe classification approach of potential market alternatives (CAPMA) method, which was developed to evaluate, compare, and classify alternative markets according to their potential, was used in this study. CAPMA, an objective decision-making technique, is based on calculating the classification coefficient and classifying the alternatives into four dimensions, taking this coefficient into consideration. In the current study, 25 alternative markets were analysed on the basis of four evaluation criteria and classified into four dimensions according to their potential to increase export volume.FindingsAccording to the application results, alternative markets with the greatest potential to increase export volume were identified as the United States of America (USA), Netherlands, China, and Spain. The USA has the greatest potential for expansion of export volume. By implementing correct and effective marketing strategies, fig export volume has the potential to reach very high levels.Originality/valueThe study’s results on alternative markets for fig exports were categorized, countries with greater potential to increase export volume were identified, and findings that could contribute to the development of the sector were obtained. The approach proposed in the current research can be used to determine the target market of many other products, especially agricultural products, whose production is concentrated within a specific geography.

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Section: Studies On Target Market Selection In the Literaturementioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Evaluating and classifying market alternatives using the CAPMA technique to assess potential export volume: an application for Turkey’s fig exports

Baki

2024

BFJ

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“…Many parameters must be considered to form a picture of the showcase. By definition, a multi-criterion examination may be a remarkable procedure for managing this complex issue [23][24][25][26][27]. The shift from cash to electronic installments will be accelerated by shoppers' behavior due to the COVID-19 pandemic.…”

Section: Introductionmentioning

confidence: 99%

An Examination of the Catalyst for Tapping into Mobile Financial Services in the Post-COVID-19 World

Sun

Chang

2021

Mathematics

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Amid the widespread impact of COVID-19, mobile financial services (MFS) have experienced extensive requests due to the failure to perform physical installments and the need for secure transactions. This trend cannot end the utility of cash but it may promote portable monetary administration toward a cashless world. MFS is anticipated to have a bright future as m-commerce increasingly becomes widely known. This study proposes the choice of making a trial and assessment research facility by using a fuzzy model as the most expository device. General forms of a triangular fuzzy number are subjective categories for a linguistic variable. Linguistic variables take on values defined in their term set, that is, the set of linguistic terms. The essential components, including personal innovativeness, transaction completeness, user-friendliness, anonymity, and privacy, are causal competitive advantages of the mobile payment system framework and may play a critical part in reacting to MFS. This study shows that transaction completeness, innovative interface design, privacy, and security facilitate MFS adoption. Furthermore, reliability is necessary to enhance trust in the MFS technology. This study draws on the outcomes of administrative suggestions and recommends a few observational strategies to improve the monetary administration in the MFS industry.

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“…In the green economy area, alternative green jobs developed against the devastating effects of the current economic paradigm create a new green order that provides poverty reduction along with sustainable enterprise and employment-oriented economic recovery (Aşıcı and Şahin, 2017, p. 151). Besides, green inventions and green products-optimized clean energy economy are provided to producers and consumers by governmental and non-governmental organizations for adopting green technologies (Nielsen et al, 2019;Bhattacharyya and Sana, 2019;Souri et al, 2018;Akhyani et al, 2020;Mealy and Teytelboym, 2020;Taleizadeh et al, 2020). All these examples show that realizing the green economy through renewable energy, clean technologies and environmental innovations will benefit to make the labor market conditions more favorable and increase the quality of employment.…”

Section: Introductionmentioning

confidence: 99%

Green growth dynamics in OECD countries: an application of grey relational analysis

Koçak

2020

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PurposeNowadays, growth is the common target of all societies. But rather than growth, it is more important to ensure the sustainability of growth. Worldwide climate changes, damages to natural capital and financial crises necessitate the transition to green growth. The purpose of this paper is to examine the contribution of socio-economic context to green growth, which represents the sum of environmental and resource productivity, natural asset base, the environmental dimension of quality of life and technology.Design/methodology/approachThe paper uses grey relational analysis together with the entropy method to examine the weight of 22 green growth indicators. The green growth indicators based on the compilation of the data from 36 Organization for Economic Co-operation and Development countries in 2015.FindingsThe results point out carbon dioxide emissions and environment-related technology are the most essential indicators in achieving green growth across the world.Originality/valueIt provides an objective evaluation of the green growth indicators that creates awareness-raising in green growth, enables the measurement of global developments and the determines opportunities and risks.

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New approach based on proximity/remoteness measurement for customer classification

Cited by 9 publications

References 58 publications

Evaluating and classifying market alternatives using the CAPMA technique to assess potential export volume: an application for Turkey’s fig exports

Evaluating and classifying market alternatives using the CAPMA technique to assess potential export volume: an application for Turkey’s fig exports

An Examination of the Catalyst for Tapping into Mobile Financial Services in the Post-COVID-19 World

Green growth dynamics in OECD countries: an application of grey relational analysis

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