19For territorial species, the ability to be behaviourally plastic in response to changes in their social 20 environment may be beneficial by allowing individuals to mitigate conflict with conspecifics and 21 reduce the costs of territoriality. Here we investigated whether North American red squirrels 22 hoc analyses revealed that evidence of social plasticity in this system was primarily due to 32 within-individual changes in behaviour, which we were unable to estimate in the cross-sectional 33data. Our results demonstrate that red squirrels can reduce the costs of territoriality by 34 appropriately adjusting behaviour in response to changes in their social environment. However, 35our results also suggest that estimating plasticity by comparing behaviour among individuals (i.e. 36 cross-sectional analyses) may not always be reliable. Our ability to detect these effects may 37 therefore depend on having data with multiple observations from the same individuals across 38 different social environments. 39 40 Keywords 41 behavioural plasticity, behavioural time budgets, dear enemy, familiarity, red squirrel, social 42 competence, social environment, territoriality, vocalizations 43 44 individual's environment, since high levels of unpredictability are inherent when interacting with 63 other agents that can also exhibit plasticity in behaviour. Examples of social plasticity (changes 64 in behaviour in response to changing social conditions; Sih, Chang, & Wey, 2014;1 Montiglio,