New Communication Approaches vs. Traditional Communication

Abstract

The study highlights some communication instances of actual approach of human society evolution in contrast with traditional communication. During the history of communication dates back to prehistory, with significant changes in communication technologies (media and appropriate inscription tools) evolving in tandem with shifts in political and economic systems, and by extension, systems of power (Innis, 1951), communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech approximately 100,000 years ago, Symbols were developed about 30,000 years ago ( Diringer, 1982) and writing about 5000 years ago, with Aristotle defining first some metrics of communication, remarcable philosophers as Kant, Hegel, Witgestein, Haidegger, Gadamer developing basics of communication, then in XXth century, communication being defined as science, involving all sciences, whole world, because in fact "It is impossible not to communicate" (first axiom of communication). This evolution passed from simple messages, speeches, poems, novels to sophisticated discourses, reducing time response, emphasizing part of messaging, enlarging participation, media involving, persuasion techniques, sound and image in message, all of these convey to viral communication.

A Model for Effective Nonverbal Communication between Nurses and Older Patients: A Grounded Theory Inquiry

“…Similarly, nurses should ascertain that they have correctly captured messages sent to them by older patients for the success of nonverbal communication. This is called reaching an area of communicative communality [ 46 ].…”

Towards a Framework for Promoting Communication during Project Definition

“…Deriving from the Latin word "commūnicāre" meaning "to share," communication refers to the process of sharing a message through the exchange of knowledge, information, ideas, and feelings through speech, gesture, or writing [24]. This means that different factors impact the achievement of an effective communication Figure 1 summarizes the main facilitating and hindering communication factors that were identified based on our results, constituting a conceptual framework.…”

Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam

“…At the same time, celebrities, as well as marketers, are under pressure to find the appeal and attention of consumers. The celebrity's promotion of products through traditional marketing methods such as distributing leaflets or mailing to customers leads to dissatisfaction from customers (Dima, Teodorescu, & Gîfu, 2014). Therefore, the effectiveness of celebrity endorsers is not effective for a company's product.…”

“…Therefore, the effectiveness of celebrity endorsers is not effective for a company's product. To overcome this situation, celebrities need to find specific modern communication methods such as promoting products through "Social Media" to attract as well as communicate with consumers (Dima et al, 2014). Moreover, according to previous studies, the impact of celebrity endorsement on customer transactions also allows the use of the celebrity's characteristics features, that is, attractiveness, expertise, and trustworthiness (Gauns, Pillai, Kamat, Chen, & Chang, 2018).…”