New donors, loyal donors, and regular donors: Which motivations sustain blood donation?

Whole blood and apheresis donors in Quebec, Canada: Demographic differences and motivations to donate

“…Around 10% of younger (18)(19)(20)(21)(22)(23)(24)(25)(26)(27)(28)(29) and single PPDs chose "Blood donation is a tradition in my family" while a similar proportion of male PPDs chose "I feel recognition from people around me" as an important motivator. Lastly, only 3% of PPDs in their thirties (30)(31)(32)(33)(34)(35)(36)(37)(38)(39) and those with a low education chose "When I see posters and advertising" as a motivator. However, these last six motivators were nonetheless selected by only a small proportion of their respective groups.…”

“…Few researchers have cross-analyzed socio-demographic characteristics with donor motivations [19,25,27,30,33,34,36,37]. Existing studies have shown that women tend to be more motivated by the fact that blood donation helps improve receiver health [27], and tend to give blood for altruistic and humanitarian reasons as well as to help meet the need for blood products [19,21].…”

“…Sojka and Sojka [33], however, observed no motivational differences between men and women in their survey. Guiddi et al [36] observed that men and women's motivations became increasingly similar as the number of donations increased. External influences (e.g.…”

Nursing students’ knowledge and attitudes of blood donation: A multicentre study

“…BD associations and agencies have identified a number of strategies for recruiting volunteer donors over the years, such as television campaigns, newspapers and Internet advertisement (Moog & Fourne, ). Often, however, these strategies are not effective because they are not calibrated on recipients (Alfieri, Saturni, & Marta, ; Codice etico dell’Ordine degli Infermieri, ; Guiddi et al, ; Misje et al, ; Moog & Fourne, ); that is why only awareness‐raising programmes, created ad hoc and implemented within the working or training contexts, such as universities or hospitals where young people spend their time preparing for their future profession, are able to increase the number of new donors and to maintain donors’ loyalty (Eser et al, ; Srzentić, Rodić, & Knezević, ). It is therefore important for donor recruitment agencies to know the factors that could promote or inhibit blood and blood products donation; this could allow them to plan messages that are more effective and thus continue to ensure blood availability in hospitals.…”

Blood donation mobile applications: are donors ready?

“…Expanding the blood donor pool to include more youths, first‐time donors, and minorities is important to maintaining an adequate blood supply, especially in countries burdened with an aging population, including the United States . Deterrents and motivations for voluntary blood donation may differ by age and ethnicity, and between first‐time versus repeat donors . Hence, a wide range of strategies is needed for effective donor recruitment and retention.…”