New Media Sport

Boyle, R.; Haynes, Richard

doi:10.4324/9780203045831-10

Sport, Media, Culture 2012

DOI: 10.4324/9780203045831-10

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New Media Sport

R. Boyle¹,

Richard Haynes²

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“It’s Fantasy Football Made Real”: Networked Media Sport, the Internet, and the Hybrid Reality of Myfootballclub

Hutchins

Rowe²,

Ruddock

2009

Sociology of Sport Journal

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MyFootballClub (MFC) is a popular computer game, Web site, online networking experiment, business model, and an actual soccer club. This article uses MFC to address the question of how networked media sport is reshaping the media sports cultural complex (Rowe, 2004). Our aim is to show how the professionalization and mediatization of sport has created a longing to reconstruct a kind of communitas around supporter participation in the ownership and running of their team. We conclude by suggesting that it is now time to think less in terms of the longstanding relationship between sport and media, and more about sport as media given the increasing interpenetration of digital media content, sport, and networked information and communications technologies.

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“It’s Fantasy Football Made Real”: Networked Media Sport, the Internet, and the Hybrid Reality of Myfootballclub

Hutchins

Rowe²,

Ruddock

2009

Sociology of Sport Journal

View full text Add to dashboard Cite

show abstract

National identity and global sports events: culture, politics, and spectacle in the Olympics and the football World Cup

Tomlinson¹,

Young²

2006

Choice Reviews Online

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New Media Sport

Cited by 2 publications

References 0 publications

“It’s Fantasy Football Made Real”: Networked Media Sport, the Internet, and the Hybrid Reality of Myfootballclub

“It’s Fantasy Football Made Real”: Networked Media Sport, the Internet, and the Hybrid Reality of Myfootballclub

National identity and global sports events: culture, politics, and spectacle in the Olympics and the football World Cup

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