2002
DOI: 10.1287/mnsc.48.10.1268.270
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New Product Innovation with Multiple Features and Technology Constraints

Abstract: W e model a firm's decisions about product innovation, focusing on the extent to which features should be improved or changed in the succession of models that comprise a life cycle. We show that the structure of the internal and external environment in which a firm operates suggests when to innovate to the technology frontier. The criterion is maximization of the expected present value of profits during the life cycle. Computational studies complement the theoretical results and lead to insights about when to … Show more

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Cited by 83 publications
(33 citation statements)
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“…These last statements, made by most categories, complement the justification of purchase based on multiple features and integration of features and is supported by earlier research (Harris & Blair, 2006;Paulson-Gjerde et al, 2002).…”
Section: Waiting For Some Real Benefitssupporting
confidence: 68%
See 1 more Smart Citation
“…These last statements, made by most categories, complement the justification of purchase based on multiple features and integration of features and is supported by earlier research (Harris & Blair, 2006;Paulson-Gjerde et al, 2002).…”
Section: Waiting For Some Real Benefitssupporting
confidence: 68%
“…P11, L6-19. Harris and Blair (2006) and Paulson-Gjerde, Slotnick, and Sobel (2002) in their analysis of consumer preferences for bundled features support these expressed desires for a variety of features in the iPhone, all packaged as one product. Okada (2005) explains that expensive hedonic items that generate enjoyment create a sense of guilt because of the high price connected with a non-utilitarian use.…”
Section: Hedonic Preferencesmentioning
confidence: 80%
“…2 Studies in the area of innovation and innovativeness were concerned with conceptualisation of innovation, characterised by a numerous group of definitions, typologies (Cooper, 1998;Heany, 1983;Paulson Gjerde et al, 2002;Mamman, 2009) and models of innovation process (Dooley and O'Sullivan, 2001;Knox, 2002;Rothwell, 1994). Also studied were the factors affecting creation and implementation of innovations in an organisation (Lawson and Samson, 2001;Merx-Chermin and Nijhof, 2005;Smith et al, 2008;Mellahi and Wilkinson, 2008;Yusof et al, 2010;Anussornnitisarn et al, 2010), relations between knowledge processes and innovations (Darroch, 2005), etc.…”
Section: Corporate Entrepreneurship and Innovativenessmentioning
confidence: 99%
“…However, typically the new products cost more while at the same time faces greater competitive pressures on prices resulting in lower profitability (Paulson Gjerde et al 2002).…”
Section: Lemma 1 the Winning Incumbent Delays The Launch Of The New Pmentioning
confidence: 99%