W e model a firm's decisions about product innovation, focusing on the extent to which features should be improved or changed in the succession of models that comprise a life cycle. We show that the structure of the internal and external environment in which a firm operates suggests when to innovate to the technology frontier. The criterion is maximization of the expected present value of profits during the life cycle. Computational studies complement the theoretical results and lead to insights about when to bundle innovations across features. The formalization was influenced by extensive interviews with managers in a high-technology firm that dominates its industry.
Simulations are often used in business courses to expose students to real-world decision making. This study examines the implications of specific subject matter intervention by faculty members in economics and marketing on the choices made by students and the consequences of those choices in an online finance simulation. The findings, although mixed, suggest that an interdisciplinary intervention in an online finance simulation has the potential to improve the quality of decisions made and, consequently, overall student performance, especially when intervention material is new to the students.
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