New Trends in Consumer and Tourism Marketing Science

Abstract

The pandemic period from 2020 to 2022 has given rise to new trends in tourism marketing and consumer science. This situation has an impact on the tourism industry throughout the world, including Indonesia. The impact of the pandemic on the tourism industry is quite important because it is linked to other sectors such as hotels, transportation, and micro, small and medium enterprises. One of them is that consumers are more aware of their need to find information to organize their travel trips independently by using the internet. Another trend in marketing science is the shift towards sustainable tourism, where tourists when traveling will look for products that are environmentally friendly and responsible for protecting the environment. When tourists travel, they look for unique experiences with the authenticity of the places they visit. Trends change in consumption and promotion patterns in tourism, focus on online shopping experiences, use of new technology and changes in communication channels by utilizing digital technology.