News Coverage of Foreign Place Brands: Implications for Communication Strategies

Schatz, Roland; Kolmer, Christian

doi:10.1057/9780230298095_13

Cited by 3 publications

(1 citation statement)

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“…Positive coverage by independent journalists*who are described as ''autonomous'' agents*is highly valued by place marketers because it is regarded by potential visitors as more credible than ''overt induced image formation'' such as advertising (Gartner, 1993). Negative autonomous news coverage is seen to undermine positive messages from induced agents (Schatz and Kolmer, 2010). Travel journalists who have been successfully influenced by place marketers through, for example, hosted visits that are not declared in their published texts are described as ''covert induced'' agents (Gartner, 1993, pp.…”

Section: Branding and The Destinationmentioning

confidence: 98%

The Devil May Care

McGaurr¹

2012

Journalism Practice

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As journalism scholars' interest in the impact of public relations on hard news has grown in recent years, little attention has been paid to attempts by elite sources to influence soft journalism. In an effort to better understand what can, in fact, be complex interactions between travel journalists and public relations practitioners, this paper tracks one destination's brand over an extended period of cosmopolitan concern. It finds that in times of conflict, government tourism public relations may become politically instrumental, as public relations practitioners seek simultaneously to promote the destination and shield it from media scrutiny. At such times, travel journalists may subvert traditional expectations of their genre by exposing contradictions in the brand. The paper concludes that the power of travel journalism derives not only from its authors' capacity to communicate through their texts but also from their tendency to be enmeshed in the interactivity of the brand.

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Section: Branding and The Destinationmentioning

confidence: 98%