“…Framing is the process of selecting aspects of a perceived reality and making them more salient in communication, in such a way as to promote a specific interpretation of the information presented (Brüggemann, 2014;Entman, 1993, p. 52). Frames attributing causal and/or treatment responsibility by stressing certain causes and/or treatment options respectively barriers, i.e., responsibility frames (Iyengar, 1990;Semetko & Valkenburg, 2000), can affect the public perception of health issues (Heley et al, 2020;McGlynn & McGlone, 2018;Niederdeppe et al, 2011), as well as recipient's attributions of responsibility (Starr & Oxlad, 2021;Temmann et al, 2020) and emotions towards those affected by these health issues (Corrigan, 2000;Weiner, 2006). Furthermore, responsibility frames can influence intentions for individual health behaviour, interpersonal behaviour, and societal participation (Y.…”