Newspaper Editors' Perceptions of Public Relations: How Business, News, and Sports Editors Differ

Interactive Communication Features on Nonprofit Organizations' Webpages for the Practice of Excellence in Public Relations

“…The potential power that the web provides for nonprofit organizations to build and maintain media relations is particularly significant considering that journalists prefer information from nonprofit organizations that has no obvious self-serving economic purpose (Cameron, Sallot and Curtin, 1997;Curtin, 1999;Pincus, Rimmer, Rayfield and Cropp, 1993;Turk, 1985). Websites can be effectively used as a primary communication resource for smaller organizations with a limited budget, such as those that are activist or nonprofit (Taylor, Kent and White, 2001).…”

Perceptual dynamics of pluralistic ignorance and social distance: public relations practitioners and journalists in South Korea

“…For example, journalists perceived public relations practitioners in general as low in source credibility (Aronoff, 1976), ethics, honesty, and trustworthiness (e.g., Cline, 1982;Jeffers, 1977;Pincus et al, 1993;Ryan & Martinson, 1991), and similarity (Sallot et al, 1998). The key culprit to such negative views and, subsequently, the conflictual relationships between public relations practitioners and journalists is attributable to the advocacy role of public relations (Spicer, 1997).…”

“…Previous studies have demonstrated how conflicts result from perceptual differences or discord between the two professions. Several studies using coorientational analysis (Pincus et al, 1993;Sallot et al, 1998;Shin & Cameron, 2003a, 2003b, 2003cStegall & Sanders, 1986;Turk, 1986) have demonstrated that journalists tend to show greater perceptual discrepancies than public relations professionals, failing often to predict accurately how public relations practitioners perceive them. Journalists also tend to distrust public relations sources and diminish their credibility as sources.…”

Painting a picture of America's nonprofit foundations: a content analysis of public relations photographs distributed through online wire services

“…The journalist-public relations practitioner relationship Scholars from journalism and public relations have conducted a significant amount of research to examine the relationships that exist between the practitioners in the two fields (Kopenhaver et al, 1984;Pincus et al, 1993;Cameron et al, 1997;Sallot et al, 1998;Shin and Cameron, 2003a, 2003b, 2003c. Research has shown that the fields are interdependent: public relations practitioners need journalists to write news stories about their organizations, and increasingly journalists need information from public relations practitioners .…”

“…Many television news staffers have complained that many news releases are far too onesided and commercially oriented (Lundquist, 1989). Pincus et al (1993) found that journalists assert their autonomy in the news selection process and downplay the public relations industry's understanding of news values.…”