Newspaper Metaphors: Reusing Metaphors Across Media Genres

Requejo, María Dolores Porto; Romano, Manuela

doi:10.1080/10926488.2013.744572

Cited by 17 publications

(12 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Following the latest trends in metaphor studies, namely those that deal with the role of metaphorical creativity in discourse and more specifically those working within multimodal metaphor (e.g., Cameron & Deignan, 2006;Cameron, 2011;Forceville & Urios-Aparisi, 2009;Hidalgo & Kraljevic, 2011;Kövecses, 2009Kövecses, , 2010Musolff & Zinken, 2009;Porto, 2012;Porto & Romano, 2013;Semino, 2008;Semino, Deignan & Littlemore, 2013;Steen, 2011), this paper studies the metaphorical expressions that were created by the Spanish protesters who gathered spontaneously in Madrid's Puerta del Sol Square on 15 May 2011 to demand jobs, economic equality and real democracy, as the 22 May local and regional elections approached. The data analysed, therefore, are the slogans which protesters wrote on banners throughout a very specific period -from 15 May to 4 June 2011; within a specific physical location -Puerta del Sol Square; and a specific sociocultural situation, namely the indignation shared by thousands of Spaniards, coming from completely different backgrounds, who felt that the political situation would not change significantly after the legislative elections.…”

Section: Introductionmentioning

confidence: 98%

Situated-‘instant’ metaphors

Romano

2013

MSW

Self Cite

View full text Add to dashboard Cite

This paper studies the metaphorical expressions created as slogans by the Spanish protesters who gathered spontaneously in Madrid's Puerta del Sol Square on May 15th 2011 to demand economic equality and democracy. The metaphors analysed are situated and context-induced, as well as 'instant' , as they were produced in a very short, concrete period of time; in a specific physical location -the Puerta del Sol Square, Madrid; and within an equally specific socio-cultural situation -a political and economic crisis. In addition, the metaphors were created within a more general Spanish socio-cultural context, clearly shown in the slogans. The analysis reveals a variety of linguistic and multimodal mechanisms that interact with contextual factors resulting in a series of creative multimodal metaphors. This creativity actually fulfils a number of significant discourse-pragmatic functions, from attracting attention to etching in memory, but most of all, they are conceived as powerful rhetorical tools that help others to perceive reality in a new perspective and try to persuade people to join the movement and influence politicians and decision makers.

show abstract

Section: Introductionmentioning

confidence: 98%

Situated-‘instant’ metaphors

Romano

2013

MSW

Self Cite

View full text Add to dashboard Cite

show abstract

“…It is in this sense that metaphors have proved to be a powerful tool for social protest (Martín Rojo, 2014;Morales López, 2016;Pujante and Morales López, 2013;Romano, 2013Romano, , 2015Vivero, 2011), as they allow the compression and blending of the highly complex conceptual, cultural and evaluative meanings of a community in a very brief and efficient way. 2 Following the latest socio-cognitive work in metaphor studies, namely metaphorical creativity and recontextualization in real discourse situations (Cameron and Deignan, 2006;Kövecses, 2009Kövecses, , 2010Kövecses, , 2015Musolff and Zinken, 2009;Porto, 2012;Porto and Romano, 2013;Semino, 2008;Steen, 2011Steen, , 2014, as well as recent critical metaphor analysis (Charteris-Black, 2005Hart, 2010Hart, , 2014Soares da Silva, 2013Soares da Silva et al, 2017;among others), this article studies the origin and evolution of the marea ('tide') metaphor from a well-known conventional metaphor for multitude, mass of people, to its new, creative mappings within recent Spanish social protest movements (2011-2016). The article thus traces its development from a new image metaphor 3 representing the different groups of protesters (teachers, physicians, unemployed, librarians, miners, etc.…”

Section: Introductionmentioning

confidence: 99%

‘The tide, change, nobody can stop it’: Metaphor for social action

Romano

Requejo

2018

Discourse & Society

Self Cite

View full text Add to dashboard Cite

Based on critical approaches to discourse and metaphor, as well as on cognitive models of metaphorical creativity and recontextualization, this article analyses the origin and evolution of the marea ('tide') metaphor as a tool for social action within recent Spanish protest movements (2011-2016). From an initial image metaphor representing different protest groups, to the use of the expression to identify a number of grassroots political parties, among other new meanings, the metaphor has proved to be an important tool in the legitimation of recent social action and change in Spanish society since the eruption of the 15M movement in 2011. By tracking its development, the study explains not only how the source domain marea activates highly positive meanings and emotions within the targets social protest, political parties, change and so on, but also how this ideological, socio-culturally conditioned, cognitively situated metaphor is becoming entrenched in the community within a very specific socio-historical and cultural context.

show abstract

“…This category of research includes works with a generic and universal approach (Boers & Demecheleer, 1997;Boers, 1999;Jáckel, 1997;Resche, 1998;Richardt, 2005;Skorcynska & Deignan, 2006) as well as studies on the peculiarities of national economic discourses (Fukuda, 2009;Orts & Rojo, 2009). It is relatively common that both types of studies deal with the metaphorical representation of economic issues in the media, above all in the economic and financial media (Herrera Soler, 2008;Koller, 2003;Koller, 2006;Porto & Romano, 2013;Sarmiento, 2007;Greco, 2009). …”

Section: Metaphors Economics and Financementioning

confidence: 99%

Euro crisis metaphors in the Spanish press

Arrese

2015

Communication & Society

View full text Add to dashboard Cite

This article aims to analyze the use of economic metaphors in the particular case of the European sovereign debt crisis, by the examination of the public discourse as reflected in the Spanish press. The general hypothesis, in accordance with the research undertaken in similar studies on economic metaphors, is that one can expect a fairly common use of the same metaphors -the most traditional ones-and with the same weight among different newspapers, in spite of their editorial and journalistic diversity. The context of the study and the research approach are justified by addressing in the first part of this article a synthetic review of three research fields that converge around this topic: the analysis of conceptual metaphors, the use of them in financial and economic discourses and their particular categorization to make sense of the crisis situations. In the second part, the empirical research design is explained. Finally, the main results are stated and their significance explained. The study confirms the hypothesis of a very high uniformity in the use of the main metaphors among newspapers, which is translated into a problematic, one-sided, interpretation of the crisis.

show abstract

Newspaper Metaphors: Reusing Metaphors Across Media Genres

Cited by 17 publications

References 17 publications

Situated-‘instant’ metaphors

Situated-‘instant’ metaphors

‘The tide, change, nobody can stop it’: Metaphor for social action

Euro crisis metaphors in the Spanish press

Contact Info

Product

Resources

About