Newspaper Survey Suggests TV Partnerships in Jeopardy

Abstract

Although 35 percent in 2007 reported partnerships with television stations, 13 percent had terminated them. As more newspapers gather their own video and audio, the future of cross-media partnerships is uncertain.

Webvergence in Practice: Comparing U.S. TV Stations’ and Newspapers’ Online Strategies at a Crucial Moment

“…Newspaper response was fairly representative of the distribution of newspapers across the top five circulation categories used by the American Society of News Editors (2010), except for the smallest circulation category, 25,000 to 50,000, which was under-represented, (35.8% of the respondents vs. 49% of the population), and the next-to-largest, 250,000 to 500,000, which 1 Names of most survey subjects were found on the Websites of the news organizations involved, through professional association listings, or by calling the news organizations. 2 Reported return rates for other similar studies were 20% for Smith, Tanner, and Duhé (2007); 25.6% for Dailey, Demo, and Spillman (2005); 20.7% for Dailey, Demo, and Spillman (2009); 37% for Lowrey (2005); and 40% and 53% for newspapers and 38% and 47% for TV stations in studies by Kraeplin and Criado (2006). was overrepresented (8% of respondents vs. 4.7% of the population).…”

Crossing Cross-Platform

“…Based on these aspects of convergence, media professionals are required in some form or another to learn new skills, expand previous abilities, and interact and collaborate closely with people from sometimes vastly different backgrounds. Along with changes in professional routine and organizational culture, convergence is happening within news organizations via the expanded roles of their employees (Dailey, Demo, & Spillman, 2009).…”

Undergraduate Students Prefer Learning Text and Broadcast Skills Sequentially Versus Concurrently, But Assessments of Their Final Projects Are Mixed

“…Indeed, even as more journalism schools adopted the idea of “convergence,” the industry began to move away from the first iterations of that model. As Filak et al noted, where partnerships such as the one between the Tampa Tribune and a local television station once seemed inevitable, the clear industry trend moved away from those types of simple partnerships (Dailey, Demo, & Spillman, 2009, Radio and Television Digital News Association [RTDNA] surveys). In 2009, both Thornton and Keith (2009) and Dailey et al (2009) found that many editors were reporting a decline in the number of partnerships with outside news outlets.…”