Copper bromide complexes with the ligands TMG6NO 2 qu, TMG6Brqu, TMG6Methoxyqu, TMG6NMe 2 qu, TMG6EHOqu and TMG6dBAqu were examined regarding their activity in atom transfer radical polymerization (ATRP). The ligands were inspired by 1,1,3,3-tetramethyl-2-(quinolin-8-yl)guanidine (TMGqu) and the substituents have been chosen with a large range between electron withdrawing and donating abilities. The donor properties of the ligands can be strongly influenced and further highly active catalysts based on these systems can be obtained. The ligands with strong donating moieties were in addition modified by alkyl groups to increase the solubility in apolar monomers like styrene. Cu I and Cu II bromide complexes were crystallised and the structural data correlated to the different substituents and the catalyst activity. The electrochemical potentials E 1/2 , the equilibrium constants K ATRP and rate constants k act and k deact were determined. Polymerizations of styrene were conducted in solution whereas the catalyst based on TMG6EHOqu shows a good solubility and performance in bulk.