Aims/Introduction: Under irremediable endoplasmic reticulum (ER) stress, hyperactivated inositol-requiring enzyme 1a (IRE1a) triggers the terminal unfolded protein response (T-UPR), causing crucial cell dysfunction and apoptosis. We hypothesized that nicotinic acetylcholine receptor (nAChR) signaling regulates IRE1a activation to protect b-cells from the T-UPR under ER stress. Materials and Methods: The effects of nicotine on IRE1a activation and key T-UPR markers, thioredoxin-interacting protein and insulin/proinsulin, were analyzed by real-time polymerase chain reaction and western blotting in rat INS-1 and human EndoC-bH1 b-cell lines. Doxycycline-inducible IRE1a overexpression or ER stress agents were used to induce IRE1a activation. An a7 subunit-specific nAChR agonist (PNU-282987) and small interfering ribonucleic acid for a7 subunit-specific nAChR were used to modulate nAChR signaling. Results: Nicotine inhibits the increase in thioredoxin-interacting protein and the decrease in insulin 1/proinsulin expression levels induced by either forced IRE1a hyperactivation or ER stress agents. Nicotine attenuated X-box-binding protein-1 messenger ribonucleic acid site-specific splicing and IRE1a autophosphorylation induced by ER stress. Furthermore, PNU-282987 attenuated T-UPR induction by either forced IRE1a activation or ER stress agents. The effects of nicotine on attenuating thioredoxin-interacting protein and preserving insulin 1 expression levels were attenuated by pharmacological and genetic inhibition of a7 nAChR. Finally, nicotine suppressed apoptosis induced by either forced IRE1a activation or ER stress agents. Conclusions: Our findings suggest that nAChR signaling regulates IRE1a activation to protect b-cells from the T-UPR and apoptosis under ER stress partly through a7 nAChR. Targeting nAChR signaling to inhibit the T-UPR cascade may therefore hold therapeutic promise by thwarting b-cell death in diabetes. homeostasis during both constitutive secretory protein folding and assembly, and under conditions of excessive protein folding demand (i.e., ER stress) 1. Under ER stress, intracellular signaling pathways termed the unfolded protein response (UPR)