“…Prior research in this context has addressed issues such as alcohol abuse/addiction and the negative social consequences associated with the serving of alcohol (Allsop, Pascal, & Chikritzhs, 2005;Engineer, Phillips, Thompson, & Nicholls, 2003;Guéguen, Jacob, Le Guellec, Morineau, & Lourel, 2008;Hughes, Anderson, Morleo, & Bellis, 2008), the integration of modern technology into beverage operations (Gluhak et al, 2006), customer preferences for nightclub and bar services (Kubacki, Skinner, Parfitt, & Moss, 2007;Skinner, Moss, & Parfitt, 2005), and factors that influence the locations of nightclubs (Seidman & Crim, 2008).…”