Lanthanide‐doped upconversion luminescent materials (LUCMs) have attracted much attention in diverse practical applications because of their superior features. However, the relatively weak luminescence intensity and low efficiency of LUCMs are the bottleneck problems that seriously limit their development. Unfortunately, most of the current major strategies of luminescence enhancement have some inherent shortcomings in their implementation. Here, a new and simple strategy of molten salt‐assisted synthesis is proposed to enhance lanthanide upconversion luminescence for the first time. As a proof‐of‐concept, a series of rare earth oxides with obvious luminescence enhancement are prepared by a one‐step method, utilizing molten NaCl as the high‐temperature reaction media and rare earth chlorides as the precursors. The enhancement factors at different reaction temperatures are systematically investigated by taking Yb3+/Er3+ co‐doped Y2O3 as an example, which can be enhanced up to more than six times. In addition, the molten salts are extended to all alkali chlorides, indicating that it is a universal strategy. Finally, the potential application of obtained UCL materials is demonstrated in near‐infrared excited upconversion white light‐emitting diodes (WLEDs) and other monochromatic LEDs.