An appreciable level of isotope labelling is essential for future NMR structure elucidation of mammalian biomaterials, which are either poorly expressed, or unexpressable, using micro-organisms. We present a detailed protocol for high level 13 C enrichment even in slow turnover murine biomaterials (fur keratin), using a customized diet supplemented with commercial labelled algal hydrolysate and formulated as a gel to minimize wastage, which female mice consumed during pregnancy and lactation. This procedure produced approximately eightfold higher fur keratin labelling in pups, exposed in utero and throughout life to label, than in adults exposed for the same period, showing both the effectiveness, and necessity, of this approach.Keywords Carbon-13 Á In vivo Á Fur keratin Á Bone collagen Á Labelling Á Mouse Biomacromolecular structure determination by NMR has been revolutionized by the availability of target molecules, proteins and nucleic acids, enriched in NMR active ( 13 C, 15 N) or effectively ''invisible'' ( 2 H) isotopes (Saxena et al. 2012;Verardi et al. 2012;Wagner 2010). These are usually, and increasingly routinely, prepared by producing the requisite quantities of the molecular targets in a micro-organism expression system, genetically engineered as necessary, with subsequent isolation and purification. Hitherto the overwhelming focus has been on the production of pure biomolecules for structure elucidation and intermolecular interaction studies, and in the case of solid-state NMR, ordered ensembles of small and fairly pure biomolecules. There is an ongoing effort to increase the molecular weight limits of structures elucidated by solid-state NMR, either of proteins associated with lipid membranes, or fibrils and supramolecular structures formed from soluble subunits. There is increasing realization that, important and enlightening as the resultant information is, this approach cannot be directly applied to a huge body of biomaterials, such as the large (over 300 amino acids per chain) fibrous proteins, most importantly the collagens and keratins, comprising the extracellular matrices (ECM) of connective and structural tissues such as bone, cartilage, skin, and hair. These materials present formidable challenges for atomic level structure determination for other reasons besides their sheer size. Repetitive sequences and structural motifs exacerbate already serious issues of spectral overlap, and the commonly used micro-organism expression systems cannot reproduce the complex and specific post-translational modifications necessary for faithful assembly into native structures and cellular function, or the folding and chaperoning machinery essential for ultimate conformational integrity. To extend the power of