“…Our survey revealed several examples of this type of research, including Rockler's 1999 study of viewers' responses to the "patriarchal image of idealized white femininity" in Beverly Hills, 90210 (p. 72), in which she combines critical analysis of the program with focus group interviews with female viewers. Other studies have focused on Indian women's "resistance to and collusion with the hegemony of global culture" through their reading of Western romance fiction (Parameswaran, 2002; see also Ram, 2002), on female viewers' evaluation of the television program Ally McBeal (Cohen & Ribak, 2003), on Black women's use of multiple standpoints to make sense of popular film (Harris & Donmoyer, 2000), on young girls' identity negotiation through their interactions with American Girl dolls (Acosta-Alzuru & Kreshel, 2000), on young women's interpretations of cigarette ads (Hawkins, 2001), on audience's readings of "gay window advertising" (Sender, 1999), and on online fan communities' interpretations of popular television (Scodari, 1998;Scodari & Felder, 2000).…”