In this paper, we make an initial effort to define the scope and goals of "Cognitive Control (CoCo)", which intends to be a research initiative for bringing about a novel generation of control systems which -in a certain sensereflect the behavior of humans while solving everyday tasks. Very briefly stated, through the use of a rich inventory of available modeling techniques, control theory has achieved profound results in model-based control approaches. However, these solutions do not seem to begin to approach the true level of human intelligence. We are convinced that by the synthesis of these "tools" from a particular point of view the great efficiency of human intelligence can be integrated/fused with the complementary virtues of our machines (e.g. high computing power, fast operation, etc.), and our CoCo initiative can be realized and applied in practice.