It seeks to promote the understanding of philanthropy and nonprofit issues by drawing upon academics from many disciplines and working closely with nonprofit practitioners, intermediaries and government departments. The mission of the Centre is 'to bring to the community the benefits of teaching, research, technology and service relevant to the philanthropic and nonprofit communities', with a theme of 'For the common good'.A list of the Centre's publications is available from http://www.bus.qut.edu.au/research/cpns/ and digital downloads are available via QUT ePrints at http://eprints.qut.edu.au/ The Australian Centre for Philanthropy and Nonprofit Studies QUT Business School f u n d r a iSi n g a n d l e a d e r S h ip i n a u S T r a l i a n n o n p r o f i T S
April 2013ii iii w h o ' s a s k i n g f o r w h a t ?
STudy bacKground and objecTiveSThe Australian nonprofit funding landscape is in flux. Many organisations are having to think differently and develop fresh skills either to enter the fundraising market or to cope better with rising competition for community and corporate support. This new reality affects boards, CEOs and fundraisers alike. Against this backdrop, our exploratory study aimed to build an evidence base and spark more discussion about:• the role Australian nonprofit CEOs and boards play in supporting fundraising/ development;• current engagement levels and activities; and• perceptions of leadership in fundraising from two possibly contrasting perspectives: nonprofit leaders (board members and CEOs); and fundraisers.
meThodology and parTicipanTSThe research involved:• Focus group discussions with nonprofit leaders, and fundraisers; and• A large 60-question online survey versioned for the two different groups.In total, 279 people responded to the survey. However, this analysis focused only on those organisations with a formalised fundraising function in place. Of the resultant 148 respondents, 61% were fundraising/development staff and 39% were leaders, being either CEOs or board members/chairs. At an average of 46% of income, fundraising was respondent organisations' largest revenue source, with 50% of this flowing from individual donations. Most fundraiser respondents had worked in their current role less than three years but often for a long time in the nonprofit sector. Board member respondents showed a strong record of cross-organisation service.
STandouT findingS
About the roles CEOs and boards play in fundraising:• CEOs were overwhelmingly seen as their organisation's fundraising champions; and• The most significant benefit of having fundraising expertise at CEO and board levels was strategic direction/oversight (as opposed to additional people 'asking' for support).
About the level of CEO and board engagement in fundraising:• Fundraising was not mentioned at recruitment for the vast majority of board members;• No board member respondent received any fundraising training on joining the board;• Four out of five respondents (including fundraisers) donated at some level to their organis...