Shear nonreciprocity, implying unequal shear forces in opposite shear directions, can be achieved by arranging structures asymmetrically. However, the nonreciprocal Poynting effect, i.e., unequal normal stresses induced by the same shear displacements to the left and right, has not been fully explored. We discover the nonreciprocal Poynting effect using a generalized directional truss model. Inspired by this discovery, the cylindrical lattice metamaterials constructed from antisymmetric curled microstructures are used as a case study to generate the nonreciprocal Poynting effect. We develop a design framework that integrates digital generation, finite deformation theory, finite element modeling, and three-dimensional printing to program the nonreciprocal Poynting effect. Applications such as bionic Poynting effect matching, wave energy converter, and unidirectional motion limitation are demonstrated. This framework allows the one-to-one mapping between the torque and normal forces, paving the way for designing soft devices with precise force transmission capabilities.