2018
DOI: 10.4000/aof.8723
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Nordic Cuisine but National Identities

Abstract: This article is a cross-national comparison of how food is promoted on tourism websites offering information about Denmark and Sweden – two countries with big national projects targeting the promotion of culinary excellence, following the initiation of “New Nordic Cuisine” (NNC) in 2004. The aim is to study similarities and differences in the projects of these two countries, both quantitatively and qualitatively. 21 out of 33 (approx. 64%) Danish texts referred to a shared Nordic culinary identity, whereas thi… Show more

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Cited by 14 publications
(7 citation statements)
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“…The manifesto of this "New Nordic Cuisine" consists of 10 points that emphasize local, clean, healthy, traditional, wild, and high-quality food uses in modern gastronomy [3,4]. However, this concept has failed to fulfil its "Nordic" purpose, as national and state interests in the region are of greater importance [5]. In Estonia, the national campaign "Estonian Food" is a very strong identity marker, as are several regional campaigns, among them "Uma Mekk" in Võru County.…”
Section: Introductionmentioning
confidence: 99%
“…The manifesto of this "New Nordic Cuisine" consists of 10 points that emphasize local, clean, healthy, traditional, wild, and high-quality food uses in modern gastronomy [3,4]. However, this concept has failed to fulfil its "Nordic" purpose, as national and state interests in the region are of greater importance [5]. In Estonia, the national campaign "Estonian Food" is a very strong identity marker, as are several regional campaigns, among them "Uma Mekk" in Võru County.…”
Section: Introductionmentioning
confidence: 99%
“…The New Nordic Cuisine was accused of fascistic tendencies somewhat earlier (Holm 2011), but at that point this position was more marginal. The New Nordic Cuisine has also been subject to critical discussion with respect to gender (Leer 2019), nationalism (Neuman and Leer 2018), race (Andreassen 2014), and historicity (Leer 2016).…”
Section: Globalization Nationalism and Politics Of Cultural Exchangementioning
confidence: 99%
“…However, there is no real agreement on what Nordic cuisine actually means because blatant tensions have arisen between Denmark and Norway. According to Neuman and Leer ( 2018 ), Danish texts actually refer to a shared Nordic culinary identity, whereas this is the case in only 5 out of 51 (approximately 10%) of the Swedish texts in their sample. Qualitative analysis too reveals that Nordic cuisine is for the Danes almost interchangeably connected to Danish cuisine, while in Sweden NNC's culinary excellence is construed as specifi cally Swedish (Neuman and Leer 2018 ).…”
Section: Food and National Branding: Gastrodiplomacymentioning
confidence: 99%
“…According to Neuman and Leer ( 2018 ), Danish texts actually refer to a shared Nordic culinary identity, whereas this is the case in only 5 out of 51 (approximately 10%) of the Swedish texts in their sample. Qualitative analysis too reveals that Nordic cuisine is for the Danes almost interchangeably connected to Danish cuisine, while in Sweden NNC's culinary excellence is construed as specifi cally Swedish (Neuman and Leer 2018 ). New Nordic Cuisine, whose fl agship was the Noma restaurant in Copenhagen, was heavily fi nanced by Denmark to the tune of no less than 25 million DKK.…”
Section: Food and National Branding: Gastrodiplomacymentioning
confidence: 99%