2008
DOI: 10.1504/ijpd.2008.019238
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NPD project timeliness: the project-level impact of early engineering effort and customer involvement

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Cited by 12 publications
(6 citation statements)
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“…Greater customer involvement is generally positively associated with reduction of product development time (Griffin, 1997;Langerak and Hultink, 2005;Johnson and Luo, 2008). Shared knowledge gained through customers' involvement may enhance product and process design simplification.…”
Section: Literaturementioning
confidence: 99%
“…Greater customer involvement is generally positively associated with reduction of product development time (Griffin, 1997;Langerak and Hultink, 2005;Johnson and Luo, 2008). Shared knowledge gained through customers' involvement may enhance product and process design simplification.…”
Section: Literaturementioning
confidence: 99%
“…Many studies show that firms can involve customers in testing and development tasks conducted throughout the different phases of the NPD process. This is done to improve the exchange of information regarding user environments as well as to enhance the speed and outcome of problem-solving cycles (Verganti, 1998;Johnson and Luo, 2008). Other studies point out the importance of both prototyping and experimentation in NPD processes (Thomke, 1998;Krishnan and Ulrich, 2001).…”
Section: Customer Involvement and Early Prototypingmentioning
confidence: 99%
“…By integrating resources and information possessed by customers and suppliers, manufacturers can enhance the external innovation search capability and gain complementary resources and information, thereby reducing the time-to-market of environmentally friendly products [18]. Therefore, the time-to-market of environmentally friendly products may be an intermediate outcome of effective green external integration, which ultimately leads to improved performance.…”
Section: Theory Framework and Hypotheses Developmentmentioning
confidence: 99%