This article is a critical review of a paper published in the same journal in 2014. Through it I present the results of my doctoral thesis in which I revisited the theme of engagement in order to discuss its place in the collective imagination and in socioanthropological research. To achieve this goal, the article was divided into two sections. The first problematizes the engagement as an object of study pointing out, by means of demographic data, publications in the press, the emergence of the wedding industry and the institutionalization of engagement courses, that bridal ritualization is a constant theme in the social sciences with a wide range of interpretative clippings. As a consequence, the second section is concerned with approaching engagement from the perspective of kinship studies seeking to discuss both its typology and its theoretical relevance