“…We consider whether a home page meets the conceptual definition of advertising, whether it physically resembles an ad, and whether it performs the same functions as an ad. By definition, an advertisement is a "paid form of nonpersonal presentation of ideas, goods or services, by an identified sponsor, with predominant use made of the media of mass communication" [1]. And indeed, a home page meets these conceptual criteria: it is paid for by a sponsoring institution/company; it is designed with large audiences in mind and hence is impersonal; it is an entry point to a Web site that promotes one or more ideas, goods, or services; it has an identified sponsor; and the Web, with its hundreds of millions of users, is a mass medium.…”