“…Color and appearance are the characteristics that influence the behavior of Romanian respondents as consumers [87]. However, the respondents who lived and still live in the rural environment, according to the results of our study, remain encouraged in the patterns of traditional food behavior, as indicated in the study) [55,[88][89][90][91][92][93][94].Traditional products do not meet their expectation, which leads them to resort to re-purchasing the products and/or directing others to them purchase. The results from the sensory evaluation correlate with the label (ST7), which confirms that traditional food fits this type of consumer.…”