Nutritional misinformation of children: A developmental and experimental analysis of the effects of televised food commercials

Ross, Rhonda P.; Campbell, Toni A.; Huston-Stein, Aletha; Wright, John

doi:10.1016/0193-3973(81)90014-9

Cited by 30 publications

(20 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The data collection procedure for both study conditions was based on previous research (18,28,29,37) . In both conditions, a trained researcher and child sat side by side at a table in a distraction-free room.…”

Section: Methodsmentioning

confidence: 99%

“…The content analyses available are very useful in providing the information needed to begin the process of deception analysis. However, little published work has assessed consumer perceptions of nutrition-related information in food advertisements (18,(23)(24)(25)(26)(27) . There also is a dearth of studies examining consumer assumptions about foods' nutritional value based on their packaging and subsequent food selection decisions (9,28,29) .…”

mentioning

confidence: 99%

“…food names and images) and advertisements for foods containing no fruit cause children to have a false impression of the foods' fruit content and, therefore, healthfulness. Children are an especially important consumer audience to study because their cognitive immaturity limits their ability to comprehend the 'selling intent' of advertisements (18,25,(30)(31)(32)(33)(34)(35) . Concomitantly, their underdeveloped abilities to exercise self-control to resist temptations, like snacks advertised on television or displayed in attractive packages on grocery shelves, makes it difficult for parents to say 'no' to their demands to purchase the item (36) .…”

mentioning

confidence: 99%

“…product names that include 'fruity', 'juicy' or names of specific fruits) (13,16) . Visual depictions of fruit and/or product names and descriptions may imbue products with a health halo that influences individuals' perceptions and food choices (8)(9)(10)(11)13,14,17,18) . According to communication theory, food labels and advertisements are communication channels used by food manufacturers to transmit (encode) messages to consumers who, in turn, receive and decode them to derive their meaning (19) .…”

mentioning

confidence: 99%

“…Concomitantly, their underdeveloped abilities to exercise self-control to resist temptations, like snacks advertised on television or displayed in attractive packages on grocery shelves, makes it difficult for parents to say 'no' to their demands to purchase the item (36) . Thus, even young children can exert an important influence on family food purchases (18,25,(30)(31)(32)(33)(34) .…”

mentioning

confidence: 99%

See 4 more Smart Citations

Fruit-related terms and images on food packages and advertisements affect children’s perceptions of foods’ fruit content

Heller¹,

Martin‐Biggers

Berhaupt‐Glickstein

et al. 2015

Public Health Nutr.

View full text Add to dashboard Cite

Objective: To determine whether food label information and advertisements for foods containing no fruit cause children to have a false impression of the foods' fruit content. Design: In the food label condition, a trained researcher showed each child sixteen different food label photographs depicting front-of-food label packages that varied with regard to fruit content (i.e. real fruit v. sham fruit) and label elements. In the food advertisement condition, children viewed sixteen, 30 s television food advertisements with similar fruit content and label elements as in the food label condition. After viewing each food label and advertisement, children responded to the question 'Did they use fruit to make this?' with responses of yes, no or don't know. Setting: Schools, day-care centres, after-school programmes and other community groups. Subjects: Children aged 4-7 years. Results: In the food label condition, χ 2 analysis of within fruit content variation differences indicated children (n 58; mean age 4·2 years) were significantly more accurate in identifying real fruit foods as the label's informational load increased and were least accurate when neither a fruit name nor an image was on the label. Children (n 49; mean age 5·4 years) in the food advertisement condition were more likely to identify real fruit foods when advertisements had fruit images compared with when no image was included, while fruit images in advertisements for sham fruit foods significantly reduced accuracy of responses. Conclusions: Findings suggest that labels and advertisements for sham fruit foods mislead children with regard to the food's real fruit content. Keywords Food advertisingFood labelling Children FruitContent analyses have repeatedly shown that foods advertised during children's programming and prime-time hours tend to be high in energy and low in nutrients

show abstract

Section: Methodsmentioning

confidence: 99%