O coração invisível do mercado: A gestão moral dos negócios de impacto como empreendimentos exemplares

Abstract

Este artigo discute os negócios de impacto, aqueles baseados na premissa de que é possível (e desejável) resolver problemas sociais de forma lucrativa, por meio da geração de impacto social positivo. Analisando um de seus dispositivos privilegiados, a teoria de mudança, e a accountability social para a sua realização, discuto como eles buscam -e, em parte alcançam -efetividade social, moral, para sua existência e suas práticas. Argumento que eles são construídos como empreendimentos exemplares que, segundo os atores neles engajados, demonstram pragmaticamente o que pode e deve ser feito para resolver problemas sociais a partir dos negócios. The 'Invisible Heart' of the Market: The Moral Management of Impact Businesses as ExemplaryEnterprises discusses the impact businesses, which are based on the premise that it is possible (and desirable) to solve social problems in a profitable way by generating positive social impact. Analyzing one of its privileged devices, the theory of change, and the social accountability for its achievement, I discuss how they seek -and, in part, how they achievesocial effectiveness, that is, moral effectiveness, for their existence and practices. I argue that they are built as exemplary enterprises, which, according to the actors engaged in them, pragmatically demonstrate what can and should be done to solve social problems from businesses.

The Imperative of Opinion: A Pragmatic Sociology of Critique in ‘Actualité Politique’

“…The latter are distributed in three dimensions -metamoral, aesthetic, and logical -in which different combinations of responses to interpellations characterize different critical types and protocols. This matrix enabled the development of a research agenda on different experiences of the practical implementation of the critique-form (Werneck, 2019;2021a;2021b;2021c;Corôa, 2021;Wer-neck & Talone, 2022;Oliveira, 2022;Sales, 2022;Lemos, 2023). Here, we take a step back in the analysis of the construction and operation of the matrix to ask what happens earlier, during the moment when actors need to effectuate the passage from the wish to critique (something fundamentally emotional and interior) to actual critique -i.e., how a 'critical moment' (Boltanski & Thévenot, 1999: 359) is implemented in the world, the moment when people can no longer restrain themselves and need to manifest their criticism: "People, involved in ordinar y relationships, who are doing things together -let us say, in politics, work, unionism -and who have to coordinate their actions, realize that something is going wrong; that they cannot get along anymore; that something has to change.…”