O valor gerado pela sustentabilidade corporativa

Lemme, Celso Funcia

doi:10.1016/b978-85-352-3283-7.50009-6

Cited by 13 publications

(8 citation statements)

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“…This suggests that the responsibility for wastes is more pronounced in the aspects related to the processes than in the aspects related to the manufactured products, although the data deserves to be analysed with caution, since the average of the three statements with higher scores showed no significant variation. In an attempt to eliminate polluting wastes (and reduce the use of virgin raw materials in production processes), companies can go through several steps, starting from the incineration of wastes, passing through recycling, reaching the reuse and, finally, to a new process that does not generates (or generates much less) waste and requires less input per unit of product (Lemme, 2010).…”

Section: Level Of Adoption Of Innovative Green Practices and Of Factomentioning

confidence: 99%

The Influence of the Green Innovation in the Search of Competitive Advantage of Enterprises of the Electrical and Electronic Brazilian Sectors

Arenhardt

Battistella

Grohmann

2016

Int. J. Innov. Mgt.

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This study aimed to verify how the adoption of green innovations influences in the obtention of competitive advantage of companies in the electrical and electronic Brazilian sectors. Quantitative in nature, the study adopted the conceptual model proposed by [Chen et al. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4), 331-339]. Using as target population companies linked to the Brazilian Association of Electrical and Electronics Industry (ABINEE), the sample consisted of 113 organisations representing 20.62% of this population. The results showed that the level of adoption of innovative green practices among the participating companies is high and that the relationship between products innovation and green processes and the achievement of competitive advantage is significant, but at a moderate level.

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Section: Level Of Adoption Of Innovative Green Practices and Of Factomentioning

confidence: 99%

The Influence of the Green Innovation in the Search of Competitive Advantage of Enterprises of the Electrical and Electronic Brazilian Sectors

Arenhardt

Battistella

Grohmann

2016

Int. J. Innov. Mgt.

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“…The TBL derives from the well-known bottom-line expression used to describe a company's net results (Lemme 2010). According to the TBL acronym creator (Elkington 2004), its agenda focuses not only on the economic value that may be added but also on the environmental and social value added or even destroyed depending on the decisions taken by the companies.…”

Section: Literature Reviewmentioning

confidence: 99%

Motivations for a sustainable ethos: evidence from the globally present Brazilian multinational Natura &Co

2023

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Driven by improvements in the understanding and the growing importance of sustainability engagement among individuals and companies, this study aims to analyze the sustainable development of a renowned Consumer Goods Company. Natura &Co is a Brazilian multinational that forms among the five largest global beauty corporations, owning four major brands-Avon, The Body Shop, Aesop, and Natura. This study used a case study methodology and had the objective of analyzing the strategies adopted by the company through time while engaging in the global sustainability agenda. It also covers a gap in the literature in analyzing Latin American multinationals. The company is assessed through a case summarized into a sustainability motivations framework of four quadrants, namely social insurance, market success, legitimacy, and process improvement. As one of the main findings, the case confirms literature indications of the evolution of sustainability motivations and strategies from simple compliance with the law and social rules into innovation and differentiation, which allowed the company to compete globally.

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“…Se você começou a pensar no que escolher, esteja certo de que não terá muito tempo para fazer escolhas. Longe de ser uma opção de vida, o que lhe foi oferecido foi uma escolha de morte, a qual, dependendo da sua decisão, poderá ocorrer em alguns minutos ou em poucos dias (Lemme, 2010). Se esse processo de escolha parece absurdo, então começa a ficar um pouco mais claro o conceito de sustentabilidade corporativa e dos três pontos relacionados a ele: econômico, social e ambiental.…”

Section: Os Meios De Execuçãounclassified

“…Assim, para que os resultados das empresas possam se sustentar em longo prazo é necessário preservar essas duas formas de capital e desenvolvê-las em equilíbrio com os capitais industrial e financeiro. Talvez, por ser óbvia, a necessidade de equilíbrio entre as diversas formas de capital frequentemente não receba a devida atenção dos gestores (Lemme, 2010). No entanto, o equilíbrio entre as vertentes dentro da empresa é o aspecto fundamental para que se busque a real sustentabilidade, complementa Lemme (2010).…”

Section: Os Meios De Execuçãounclassified

O profissional de sustentabilidade e responsabilidade social empresarial e a sua formação educacional no Brasil

Rocha¹,

Nakagawa²

2020

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O valor gerado pela sustentabilidade corporativa

Cited by 13 publications

References 0 publications

The Influence of the Green Innovation in the Search of Competitive Advantage of Enterprises of the Electrical and Electronic Brazilian Sectors

The Influence of the Green Innovation in the Search of Competitive Advantage of Enterprises of the Electrical and Electronic Brazilian Sectors

Motivations for a sustainable ethos: evidence from the globally present Brazilian multinational Natura &Co

O profissional de sustentabilidade e responsabilidade social empresarial e a sua formação educacional no Brasil

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