The first gathering of the year of the neighborhood association in downtown Kyoto (where I live) took place in January 2014. About twenty members of the association (chōnaikai) were present and participated in the Atagokō ritual, which was held at the association's assembly house (chōya). Here, we received religious-related objects including sacred sake (miki) and rice and an amulet (mamori fuda) from the Atago Shrine.¹ It was as if we had paid a ritual visit (sanpai) to the shrine without ever leaving the neighborhood. The ritual was followed by the customary shinnenkai, or New Year's party, in a restaurant in the vicinity. Such a mixture of secular and religious elements in the activities of neighborhood associations seems to be at odds with the common self-description of Japanese people as "non religious" (mushūkyō). As a matter of fact, there is a high degree of participation in Japan in certain rituals and religious events, such as visiting temples and shrines at New Year's, ancestor veneration, taking care of the neighborhood's street votive shrine, and organizing festivals.² In this chapter, I analyze how the borders between the secular and the religious are perceived and blurred at the community level in Kyoto. What emerges from the fieldwork I conducted in the city from 2004 to 2010, and more recently, since September 2013, is the ambiguous attitude of Japanese people towards the articulation of the secular at the local level, despite, or perhaps also because of, their self-description as "non-religious."In this chapter, I will focus on how the religious-secular divide manifests itself and how its boundaries blur at the community level in a highly urbanized environment such as that of downtown Kyoto. In particular, I will focus on the major festival in Kyoto, the Gion matsuri, which attracts crowds of tourists from all over Japan, as well as from abroad. The Gion matsuri provides an opportunity to analyze the intermingling of religion and tourism, religion and local government, and the shifting borders between the religious and the secular in The shrine is located on Mt. Atago, in the northwest part of Kyoto. It is linked to the deity known as Atago Daigongen, or Shōgun Jizō, and it is the site of the well-known sennichi mairi pilgrimage that takes place on the night of July 31st for protection against fire (see Bouchy 1987: 255).