“…Public interest in the occult is nothing new. Since the Renaissance, alchemy, astrology, palmistry, magic, witchcraft, the tarot, and other doctrines derived from the Hermetic tradition periodically have been the subject of widespread popularity (Collins, 1977;Eliade, 1976;Tiryakian, 1974;Yates, 1964). Yet, serious belief in irrational, archaic, and pagan practices among large numbers of people seems strangely out of place in the context of societies so throughly grounded in traditional religion, political-economic ideology, and scientific rationality (Gallup, 1978;Greeley, 1975;Glock and Bellah, 1976;Wuthnow, 1978;Zaretsky and Leone, 1974).…”