“…Influencers are public personalities with a significant social media following who use their profiles to aestheticize and monetize their lifestyle in various ways-through posting sponsored content, advertisements, and affiliate links, and engaging in brand partnerships. By sharing their preferences and aesthetic tastes, it has become a kind of currency (Stankeviciute, 2013). The career involves skills for interpreting, assembling, and flaunting a particular aesthetic via the construction of vivid social media images, hashtags and commercial sponsors (Duffy, 2015;Wissinger, 2015;Brydges and Sjoholm, 2018;Drenten et al, 2019).…”